Changes in the Market Many Unpredictable Ceramic Enterprises Strong Itself Is the Fundamental
"In the face of market 'season', some capital turnover not to enterprise or will reduce production line, but generally speaking, most will not stop the kiln factory way to circumvent the off-season market impact.", a ceramic brand marketing manager Liu Xiaoliang said, stopping effect of kiln to business greatly, will not only cause great loss of funds, will also affect the morale of enterprises, reduce the efficiency of work and passion of employee. General Factory a modest reduction of production line can reduce the off-season losses, and some small and medium enterprises can use price reduction, promotion and other means to reduce the impact on enterprise's off-season.
But the product price to market competition, influence on the whole Ceramic Colors industry is not too good. Liu Xiaoliang suggested that enterprises should make full use of new products, new color to stimulate market demand, promote the sound development of the industry. Some enterprises in the two seasons of spring and Autumn Fair will launch new products, achieve the leading market expansion effect, but to really use the new products to stimulate the market also need according to the market structure to promote sales, more stable or decline in the market, enterprises can consider the use of new products, new color, new package to stimulate the market, to attract the attention of consumers. It is reported, Jin AI Tao not only in the spring and autumn season two Tao Bo will launch new products, at other times they such as the off-season, season or even monthly will properly according to the change of the market development of new products, new color.
"Now, more and more small off-season promotion effect", this and terminal promotion activities "spoiled" consumers do not take off a relation. Launched in the holidays, new enterprises and market heat reduction under such circumstances, the terminal will use the means of promotion, consumers are increasingly numb, "no promotion does not sell" situation. When the sale is off-season arrival, rely on the promotion has not much effect. Also somebody thinks, this is referred to as "the most off-season in history", which is related to the recent introduction of various Ceramic Pigment producing areas of environmental regulations. These environmental regulations do not meet the enterprise in an area where the production equipment adjustment, many ceramic enterprises were ordered rectification, the overall yield of tile decline, coupled with the arrival of the off-season, ceramic tile sales decline seriously. This is dominated by the government reshuffle, look on the bright side, environmental rectification can optimize the ceramic industry, so that the development of the industry to get rid of the "three high and one low" impression.