According to the inherent color or the property of commodity goods, use the color of visualization is the color box packaging printing design coloring of a kind of important means. Commodity packaging is an important part of the goods, it is not only indispensable coat of goods plays a protect goods, to facilitate transportation, sales, and the role of the consumer is bought, but also the image of a commodity manufacturing enterprises. Color as an important element in commodity flexible packaging design, not only beautify the commodity packaging role, and in the process of commodity marketing also plays a function which cannot be ignored. This, is being more and more enterprises and commodity packaging design.
On food packging, the use of colour is gorgeous and lively color such as pink, orange, orange can be stressed out of food, incense, sweet smell, taste and texture. Chocolate, cereals and other food, use warm colors such as gold, red, coffee, give a person the sense with fresh, delicious and nutritious. Tea packaging green, give a person pure and fresh, healthy feeling. Cold food packaging, using a cool feeling, ice and snow feeling blue, white, can highlight the freezing of food and health. Smoke wine and food commonly used elegant simplicity is tonal, give a person physically produce the feeling of taste, mellow, mentally indicates that it has a long history of famous brand. Clothing shoes and hats class how to is dark green, dark blue, brown or gray, in order to highlight composed the aesthetic feeling of elegance. It is these commodity packaging color in line with the characteristics of the physiological and psychological characteristics of consumers, for the consumer to make a decision very quickly, in similar products in the choose and buy the goods, thus speeding up the enterprise product sales.
The use of the goods itself color on the packaging color, is the most can give a person with plant-based homologous lenovo, which have a basic concept of internal items. Colour in commodity food packaging products design, because of its unique connotation, function and characteristics, in the marketing of goods, the silent marketing guru role. This commodity packaging designers should enlighten for us. Designers should not only attach importance to the commodity packaging color in beautification function, must from the Angle of economics, pay more attention to the marketing function of them in the commodity packaging design.
Color box packaging industry, more than 80% of the information from the visual, if the color box design staff to grasp and use packaging color can directly reflect certain features of inner items, the commodities are likely to be the first choice of the buyers. There are, of course, do exactly the opposite of the phenomenon, some bold use of color contrast, color box packaging designer achieve better more, but if measured to grasp is not good, would be counterproductive.
Article source: http://www.jinbangpacking.com/food-packaging-industry-tint.html